Cox Farms Leaves Vienna to Focus on Centreville Market

In the final days before Christmas, veteran Cox Farms employee and official Christmas tree pricer Lynn Hertz will sell her last tree of the season. This year, it will also be the farm's last sale at the Chain Bridge Road location in Vienna.

The produce and plant stand that has stood for nearly 40 years on Route 123 near Nutley Street is closing Dec. 23, news that elicits a gasp from just about any Vienna resident.

It Started With 'Baby Hippies'

The stand, which began as a card table tomato stand in 1972, has attracted customers from Vienna, neighboring Oakton and beyond for nearly 40 years with seasonal produce, plants and old-time charm.

The business started with a bunch of "baby hippies" in the summer of 1972, said Bob Richard, whose sister Gina married Eric Cox right after graduating from Herndon High School.

"He's one of nine kids and Gina is one of six," he said. "All through the early '70s, we all worked in the summers at Cox Farms to help us through high school."

The Richard-Cox family bought a plot of land in Centreville in 1979. It ultimately grew to 116 acres and became what is now Cox Farms. There are 20 greenhouses along with rabbits, chickens and goats. It's a working farm, and as the farm matured, the family acted on a longtime plan to close the Vienna market and consolidate the operation in Centreville.

"Ever since we bought that property in 1979, we've been aiming to move out there," Richard said. "We've been waiting for 30 years for our Centreville business and our farm to grow enough to be the focus of the business."

Now that the outer suburbs in Fairfax and Loudoun counties have also matured, the family believes there's enough of a customer base to cut down to one location. And it has nothing to do with the rocky economy: It's about space for things like Easter egg hunts, Santa hayrides, rabbits and chickens and goats.

"Everyone's going to think business is bad," Richard said. "But in fact, one indication that business isn't bad is that our landlords are opening their own business doing the same thing in 2011. They wouldn't be doing that if this wasn't a good location for this."

New Faces

Amy DePaul McMullen, the daughter of the original land owner, is planning to open her own version of a farm stand, called DePaul's Urban Farm, sometime in late March. She said hopes to live up to the high bar set by Cox, a classmate of hers in high school.

"I hope we can meet everybody's expectations," she said. "The main thing is I want people to know it's going to be the same. We aren't new people. We're getting all the great stuff and maybe a little more variety."

Which means she is not, as rumors have alluded, developing the property on which the Cox stand made its mark.

"We have no plans to ever develop there," she said. "I grew up partly in the house that's there. My parents lived there. It's not a hostile takeover," she said.

The transition means some employees will leave the company, but Richard stopped short of calling it a layoff.

"Most of our full-time Vienna retail crew are either going to work for the DePaul family, or they're going to (be offered) seasonal employment with us," he said. "Which means some of them are going to want to leave. So, sadly about half-a-dozen people are going to be leaving the company."

A version of this story originally ran in .